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Big News: Aroma Swiss Edition, the new partnership with THALI AG

A few months ago we announced a new partnership that will take our Aroma machines beyond the Alps. It is with great pride that we announce the birth of Aroma Swiss Edition, a new project realized in collaboration with THALIAG.

This collaboration marks an important step forward for Aroma, as it allows us to export the best of Made in Italy to Switzerland.

Aroma Swiss Edition marks the beginning of an unprecedented partnership with THALIAG, a leading wholesaler of innovative and technical products. 

The Swiss Edition will offer our Swiss customers an even more special experience. We have selected our best models and customised them exclusively for the Swiss market. 

In fact, in addition to enjoying a pod coffee machine completely handmade in Italy and designed to offer the best Italian espresso experience, customers across the Alps will have an exclusive Swiss warranty that will ensure compliance with all the country’s standards. 

In addition, a local customer support service will be provided, ensuring timely support should the need arise.

Our Swiss Edition machines are available exclusively in Switzerland. We have chosen the most popular premium models and adapted them to meet the needs of Swiss coffee lovers and Italian craftsmanship.

Keep following us to stay up-to-date on all our new offerings and to find out what we have in store for you on this exciting adventure!

The Standard Group: Excellence and Innovation in the Production of Coffee Machines

One of the most significant steps in Aroma’s history was the patenting of our Standard Group. This group represents the flagship of our entire production, the result of years of testing, research and constant refinement. Our insatiable curiosity and constant pursuit of excellence have led us to question how we can always ensure better delivery. The answer lies in the Standard Group, the ideal solution for coffee lovers looking for quality, superior performance and innovation in their coffee experience.

The Technology: the heart of Aroma Machines

The Standard Group is the beating heart of our top-of-the-range Aroma production line. Every detail of this group has been carefully designed and tested to ensure optimal performance and amazing results in coffee preparation.

Here are the main features of our standard group:

  • Aluminium and Brass Heating Block: The combination of aluminium and brass ensures even and rapid heating, guaranteeing that every cup of coffee extracted is enveloped in a wonderful, intense and persistent aroma.
  • Double Brass Torpedo: The presence of two solid brass torpedoes enables precise and constant pressure distribution, contributing to an excellent coffee with a balanced and full-bodied taste.
  • Brass Pod Press: The brass pod press is designed to maximize the extraction of essential oils from ground coffee, helping to create an espresso rich in crema and aroma.
  • 93°C thermostat: Precise temperature control is essential to extract all the flavour nuances of the coffee. The 93°C thermostat ensures an optimal temperature for perfect coffee, without the risk of burning it.
  • 145°C safety thermostat: Safety is a priority. The 145°C safety thermostat protects the machine from overheating, ensuring safe and reliable use.
  • 380 W power: With less than 400 W power, the Standard Aroma Group offers robust performance, ensuring fast and efficient extraction times.
  • Manual Closure Adjustment: The ability to manually adjust the closure allows users to customize the pressure according to personal preference, giving them total control over their coffee preparation.
  • Patented Energy Saving System: Our patented energy saving system ensures a reduced environmental impact without compromising coffee quality. A step towards sustainability and energy efficiency.

The HORECAROMA Version: Brass Excellence

For those who strive for excellence in terms of quality and performance, we are pleased to present the all-brass version of our Standard Group, specially designed for our exclusive HORECAROMA line. This variant is distinguished by an extraordinarily creamy brew and superior thermal stability, the result of a careful study of the shapes and materials used.

The Standard Group impeccably embodies our corporate philosophy and history, offering our customers the ultimate coffee experience, now also in the comfort of their own home. The presence of this Group in our Aroma machines ensures an unparalleled sensory journey, cup after cup, providing unforgettable moments and an enveloping aroma that delights the senses.

Pods or Capsules? The Coffee Dilemma between Sustainability and Taste

The world of coffee offers many options, but the main choice is between pods and capsules. This dilemma involves coffee lovers who have to navigate through the various offers without fully understanding the differences.

Differences in Materials: environmental impact and compatibility

The first significant distinction between pods and capsules concerns the environmental aspect. While pods are compostable and biodegradable, thanks to their paper casing, capsules present a recyclability problem. Capsules, made of aluminium and plastic, accumulate in undifferentiated waste, with over a billion of them consumed every year in Italy alone. This has a significant environmental impact, with around 12,000 tonnes of capsules ending up in landfills.

Moreover, the variable shape of the capsules can cause incompatibility with some coffee machines, making the choice of pod more versatile. The pod, characterised by its round and flat shape regardless of brand, fits all coffee machines, offering convenience and universal compatibility.

What Drinks Can You Get?

Thanks to their versatile construction, capsules allow a wide range of drinks to be prepared, from espresso to cappuccinos. However, the

 plastic casing can release toxic substances in contact with heat. On the other hand, pods offer high-quality coffees, such as Arabica or single-origin, and allow the preparation of herbal teas and flavoured coffees. To date, they do not support soluble ingredients such as milk powder or drink concentrates in powder form.

The difference in quality between the two options is obvious, with pods not masking the true flavour and quality of the coffee, unlike capsules that can mask the original taste by adding inferior blends.

Their Operation: Practicality and Use

The way pods and capsules are used is another point of divergence. The capsules are inserted into the machines, where pressurised water dispenses the coffee through a special hole. Pods, on the other hand, are inserted into the filter holder of the machine, where water passes through the porous surface of the pressed coffee, creating a hot drink that flows directly into the cup. Removal of the pods is manual, while the capsules are ejected automatically or manually into a dedicated reservoir.

The Price of Pods and Capsules: a determining factor

Finally, price plays a key role in the choice between pods and capsules. Pods tend to be cheaper, with costs per kilo that can be considerably lower than capsules. Capsule machines, on the other hand, often have a lower initial cost, due to production in low-cost countries such as China. Pod machines, often produced in southern Italy, benefit from quality materials and more complex extraction technology.

Thus, although pods and capsules may seem superficially similar, their differences are obvious. The choice between the two options depends on personal preference, respect for the environment and the quest for superior coffee quality. In a context where sustainability and health play an increasingly important role, pods emerge as a conscious and environmentally friendly choice.

Aroma’s choice

For all the above reasons, our company has always made a conscious choice, moving towards the production of coffee machines that use pods instead of capsules. Our decision was driven by the desire to not only offer a superior coffee experience in terms of flavour and quality, but also to embrace a philosophy of environmental sustainability.

Choosing to produce pod-compatible coffee machines is a testament to our commitment to reducing negative environmental impact. The pods, which are biodegradable and compostable, fit perfectly with our vision of promoting environmentally friendly practices and preserving our precious ecosystem.

Our decision is not only motivated by respect for the environment, but also by an awareness of the quality of coffee that the pods offer. With a range of premium blends, we are proud to offer our customers an authentic taste experience, without compromising on coffee quality.

In a world where the choice of sustainable, high-quality products is becoming increasingly important, we believe that offering coffee pod machines is an appropriate response to the needs of conscious consumers. We will continue to pursue this path, helping to promote a more sustainable and fulfilling way of enjoying our beloved coffee, one cup at a time.